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EL Ran History

FOUNDED IN 1967 by Irving Lubin, EL RAN is a Canadian family-owned company that specializes in motion furniture. Currently run by the second generation, Sheldon Lubin and Eric Abecassis, the company made only one product – reclining chairs – until 1982.The next year marked a turning point, when the management team decided to introduce motion loveseats and sofas. A leader in its field, EL RAN now offers a full range of reclining chairs, loveseats and sofas, as well as a wide selection of stationary upholstered furniture. EL RAN makes more than 150 models that run the gamut from current trends to more traditional and transitional styles.Collections are available in more than 550 fabrics and leathers.

Located in the Montreal suburb of Pointe-Claire, EL RAN's 235,000-square foot plant employs over 400 workers. The plant is highly automated, complete with cellular manufacturing, computerized fabric and leather cutting equipment, and Just-in-Time production. Every step in the production process, from design and prototype testing to final assembly, is carefully monitored to meet the most exacting quality control standards.Customer service is a top priority, and our Quick Ship delivery is a popular feature. In addition, EL RAN offers one of the best warranties in the business, with a lifetime warranty on all frames and mechanisms.

EL RAN products are distributed across Canada and the United States, and in Europe, the Middle East and Japan, positioning the company as one of Canada's top furniture exporters.Our sterling reputation is due not only to quality products, but also to fast delivery, reliable after-sales service, and close attention to the changing marketplace.

Manufacturing

Our range of products is custom-manufactured. Everything comes in a wide range of configurations, and we offer Quick Ship delivery on everything we make.

Our collections, manufactured at our 235,000-square foot plant, are designed in many different styles and come in leather, leather/vinyl, and fabric, with all sorts of attractive options.

With our cellular manufacturing process, highly automated plant, and skilled sewing and upholstery specialists who pay meticulous attention to every detail of cutting and assembly, we offer products of the highest quality. No wonder even the most demanding customers have trusted EL RAN for decades.

Why EL RAN?

"We believe in offering consumers products of extremely high quality that meet their expectations and are tailor-made for today's lifestyle", says EL RAN president Sheldon Lubin. EL RAN designs comfortable, timeless products that reflect the very latest trends in comfort and lifestyle features. Constantly evolving at the leading edge of technological innovation, EL RAN continues to fine-tune its recliner mechanisms and offer a terrific range of flexible styles and collections. Motion furniture has changed a great deal over the years. Today, recliners fit right in with the way we define comfort – cocooning at home and relaxing in our very own home theatre.